Evolution: The Green Room

Learn how Natasha Paul is building a health and beauty empire in her Brooklyn neighborhood, and helping prove naysayers wrong.


Natasha Paul, Founder and CEO


983 Fulton St
Brooklyn, NY 11238



Natasha Paul founded Evolution: The Green Room Salon in 2005 with the mission of providing clients with high-quality hair services.

Natasha displayed a knack for creativity at a young age. Now, with over 17 years of experience in the hair design industry, she is always exploring new ways to offer unique and luxurious services to her customers. Evolution is set apart from other Brooklyn hair salons by its commitment to using only organic, non-toxic, and eco-friendly products.

On July 20th, 2016, Natasha completed the relocation of her salon from Atlantic Avenue to Fulton Street. Her new location shares a space with a nail, waxing, and facial business, making the salon more accessible to a wide range of clients and transforming Evolution: The Green Room into a boutique.

VEDC was instrumental in allowing this relocation to take place. Natasha’s friend, who met a VEDC loan officer at a seminar, believed they could help her grow the salon. He was correct; the small business loan helped her refinance debt, thus providing her with more capital to make relocation possible.

“Without the VEDC loan,” Ms. Paul notes, “I would not have been able to make the decision to move.”

Evolution: The Green Room Salon was funded by VEDC’s National African American Loan Fund. Jointly established by VEDC and JPMorgan Chase & Co., the fund provides economic opportunity for minority-owned businesses in New York, Chicago, and Los Angeles.

Natasha is always thrilled to welcome in new clients. To learn more about Evolution: The Green Room, visit their website at evolutiongreenroom.com.

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