The highly anticipated 3rd Annual VEDC Women’s Business Center Fashion Entrepreneur Expo, sponsored by New York Life Insurance in Pasadena, set attendance records on May 12th as fashionistas gained valuable insights from leading industry experts, inspiring guests, and one-on-one consultations. “The Fashion Expo is just another example of how the Women’s Business Center is continually facilitating exciting educational events and seminars for women in all phases of their entrepreneurial journeys,” said Ruth Garcia-Corrales, Director of the award-winning business center. “Events like these also provide amazing opportunities for networking, sharing, and making wonderful new friends.”
In welcoming attendees to the one-day expo, Ruth added, “Being a business owner isn’t just about you…what you do impacts so many different people. From your own families to your clients–somebody has a need, and you are fulfilling that need. As you grow your businesses, you’re creating jobs and impacting your local communities in countless ways. This is an amazing, wonderful thing. And just as we’re celebrating Mother’s Day this month, you are also the mothers of your own small businesses.”
The entrepreneurial Fashion Expo attracted a wealth of industry talent, including popular bloggers, top fashion stylists, and successful businesspeople that covered a wide range of important subjects. Topics included legal “ins and outs,” how to build a brand, and selling products on Amazon. The expo also featured complimentary makeovers, entrepreneurs showcasing and selling their products, cool giveaways, and even a runway fashion show that was enthusiastically received.
Among the high profile presenters at the event was influential blogger Wendy Packer, founder of “Fashion Over Fifty.” Featured on NBC’s Today.com, USA Today, and countless social and mainstream media outlets, her mission is to help every women feel her inner and outer beauty no matter what age. “My blog is really for women who are middle-aged and still want to be relevant,” she said. “It’s always a pleasure speaking with entrepreneurial-minded women, and sharing some things that I’ve learned over the years. Hopefully, my story will inspire other women with a passion to start their own enterprises.”
Another fascinating speaker at the Fashion Entrepreneur Expo turned her love for dogs into a booming online business selling doggie toys on Amazon. “Believe it or not, I didn’t even have my own website until very recently,” Mackenzie Flick told the audience. “The truth is that 48 percent of all online sales are done on Amazon, because people have their credit card info saved there. So you might have a great product and a beautiful website, but who cares at the end of the day? What’s the point in pouring money into a site that relatively few people visit, when you could have thousands of visitors looking at your products on Amazon?”
Attracting more than 200 people, the Fashion Entrepreneur Expo established records for both attendance and vendor participation. “The growing popularity of VEDC events like the Fashion Expo point to the increasing number of women interested in starting their own businesses, being their own bosses, and giving back to the community,” said Ruth. “I personally want to thank our fantastic partners at New York Life for doing an amazing job hosting the event at their beautiful corporate offices, and to our dedicated Women’s Business Center team and volunteers, especially the Fashion Advisory Board for their tireless efforts in making this Expo bigger and better than ever. And above all, we applaud all of those women who dare to dream and then make it happen!”
Ray Vadalma, CEO at VEDC added, “Our Women’s Business Center handles over 200 workshops annually, and this has been our largest Expo to date. I’m very proud of the work being done by Ruth and our WBC staff and consultants on behalf of women and minority entrepreneurs. It’s very gratifying to see so many women taking advantage of the robust services and events we offer.”
For a complete schedule of free WBC events, classes, and seminars designed to help women and minority entrepreneurs realize their entrepreneurial dreams, please be sure to check out the WBC Facebook page at facebook.com/losangeleswbc or visit lawbc.org/events.