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Project Entrepreneur Summit | LA: Know Your Customer
Wednesday, November 9th, 2016 | 2:00 PM to 7:00 PM
The Project Entrepreneur Summit | LA: Know Your Customer offers aspiring and early-stage women entrepreneurs the chance to connect with one another and workshop their ideas with some of the brightest entrepreneurs and investors.
Workshop leaders and speakers include Rent the Runway Co-Founder Jenn Hyman and Laurel & Wolf CEO and Founder Leura Fine.
Please visit our website for full details on the program.
- 2:00-2:30pm Check in
- 2:30- 2:40pm Welcome Remarks
- 2:40-3:30pm Keynote Conversation
- 3:30-3:45pm 15 Minute Break
- 3:45- 4:45pm Workshop #1
- 4:45-5:00pm 10 Minute Break
- 5:00-6:00pm Workshop #2
- 6:00-7:00pm Wrap Up & Cocktails
Co-Founder & CEO, Rent the Runway
Founder & CEO, Laurel & Wolf
Executive Director, UBS Community Affairs & Corporate Responsibility, Americas
Partner, Steel & Graffiti
Sparking Innovation: The Reverse War Game
Naseem Sayani, Partner at Steel & Graffiti, and former head of Strategy at Huge LA, shares an approach for sparking innovative thinking and new business ideas. Innovation is a hard when we try to solve for what, why, and how all at once, so this approach focuses only on step #1 – defining “what” the new idea actually is. The “Reverse War Game” is an approach developed through her consulting and agency experience, which leverages first principles based problem solving to help entrepreneurs lay out the fundamental assumptions of the industry they want to enter, and then craft the specific disruption they want to pursue.
Founder & CEO, Beautycon Media
How to Use Influencers to Grow Your Customer Base
Brands need to understand the fundamentals of today’s new disruptive trend –the rise of online influencers, who shape the zeitgeist (YouTube, Twitter, and Instagram stars attract as many followers as some network TV shows, or more — with more devoted viewers) and affect the purchasing decisions of millions of Gen Z consumers.
In this interactive workshop, CEO and Founder of Beautycon Media, Moj Mahdara shares her experience building a brand and a business leveraging the popularity of the influencer community. Moj is an expert in marketing to Gen Z and Millenials and provides invaluable insight in how to reach the younger generations. Attendees will get a first hand look at how influencers can be used to grow your business, will get the opportunity to brainstorm and begin scouting their own influencer talent for their next campaign.
Founder & CEO, Sierra Wasatch Capital
How Investors Think About Your Customers
VC Susan Stone will teach you how to define and present your addressable market, what investors mean when they talk about product-market fit, and how to align your pricing strategy with your target customer base.
Director of Residency Program, Code2040
Startup Fundamentals: From Idea to Launch
Do you have an idea that won’t let you sleep? Deldelp Medina will provide strategies and tactics that will help you validate your idea.
Founder & CEO, My Money My Future
Customer Acquisition Through Guerilla Marketing
This interactive workshop will discuss “Growth Hacking” for startups,
creating viral campaigns and effective media strategies to acquire
customers on a budget.
Founder & CEO, Madison Reed
The Essential Guide on How to Raise Money
Amy Errett, current Founder & CEO of Madison Reed and former VC, will explain the knowledge of when to raise money, how to raise money & how to use your network to do so.
Official Media Partner
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