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Do you hear the word “influencer” and think of a million dollar campaign? Not anymore!
You already have micro-influencers in your online community just waiting to get more involved with your organization!
This workshop will breakdown the proven steps and resources needed to grow your social channels with engaged followers ready to get become volunteers, donors, and customers. Follow these steps and you’ll see immediate growth!
After the session, you’ll be able to:
1. Identify influencers in their own online communities
2. Create the right ask and marketing messages to approach them
3. Set up and monitor the metrics of the campaign to properly track success
Dana Bakich is the CEO and Founder of Positive Equation, a social media consultancy focused on helping nonprofits and purpose-driven businesses amplify their stories through their digital and social channels. She believes social media has the power to inspire change.
Dana’s produced digital campaigns with American Idol, Movember, Dress for Success, USTA, Hashtag Lunchbag, Unseen and others.
Although based in Los Angeles, Dana loves being at 30,000 feet heading somewhere new. Be sure to say hi if you see her across the aisle!