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A trademark is a word, phrase, symbol, and/or design that identifies and distinguishes the source of the goods of one party from those of others. A service mark is a word, phrase, symbol, and/or design that identifies and distinguishes the source of a service rather than goods. Some examples include: brand names, slogans, and logos. The term “trademark” is often used in a general sense to refer to both trademarks and service marks.
The name of the company establishes the personality, attitude and reference to the industry the company competes
Should we include copyrights and domain? this is the total package of intellectual property for the company
Our class will endeavor to help the entrepreneur understand how important the Trademark is in creating a Brand for the company